A 5 Phase Timeline for a Church Capital Campaign
Believe it or not, if your church is planning to execute a
capital campaign next spring, it may already be behind
schedule!
A capital campaign
takes time to prepare, committees must be formed, people
trained, and all the behind the scenes work to make the
campaign happen have to happen before the campaign goes public.
As a pastor who recently finished a campaign said, "If
there was one piece of advice I could give about a capital
campaign, it would be to give yourself plenty of time".
While their church had a very successful campaign, their
short timeline put a great deal of stress and burden on the
staff.
The following is a timeline for a 5 phase capital
campaign:
-
Planning & Recruiting: 3 weeks - 3 months
-
Equipping & Preparation: 5 - 10 weeks
-
Public Phase: 5 - 8 weeks (Elapsed Time 13 to 20+ weeks)
-
Receiving Commitments: 1 to 3 weeks
-
Collection & Follow-up: Typically 3 years
Phase 1 - Planning & Recruiting
This phase can take from 3 weeks to 3 months, depending on
size of congregation, method of church governance,
availability of staff to the project, and other events on
the church calendar. In this phase a general timeline is
established, the director and executive committee members are
considered and recruited based on job descriptions and
gifting. Workers for the various teams or committees may
also be solicited during this phase.
Phase 2 - Equipping & Preparation
This phase can last from 5 to 10 weeks, or even longer. The
shorter the timeframe for completion, the more intense the
effort. It is during this phase that recruitment for workers
for the capital campaign teams is completed, training for
the stewardship committee is accomplished, and much of the
“behind the scenes” background work is completed.
Phase 3 - Public Phase
It
is this visible, or public phase that most people think
of when they say capital campaign. This phase can last from
5 to 8 weeks, depending on the size of the congregation. The
goals of this phase are to clearly communicate the need;
clearly teach and model stewardship; and for everyone
prayerfully consider how the Lord would them contribute to
the campaign.
Phase 4 - Capital Campaign Wrap-up Phase
This phase will last from 1 to 3 weeks depending on size of
congregation and method of collecting pledges. The major
goals are: to have a celebration Sunday to give thanks and
Glory to God; collect any remaining pledges; provide a final
total to the church; send thank you letters; acknowledge and
thank workers; and implement a plan and process to provide
regular statements on giving.
Phase 5 - Pledge Collection & Follow-up
This phase consists of the tasks of collecting the monies
pledged, providing regular statements to members for pledges
received, making regular reports to the congregation on
capital campaign pledge receipts, and integrating new
members into the program.
Capital Campaign Consultant
|